{"id":42107,"date":"2025-01-30T09:16:48","date_gmt":"2025-01-30T05:16:48","guid":{"rendered":"https:\/\/mastsavlebeli.ge\/?p=42107"},"modified":"2025-01-30T09:21:18","modified_gmt":"2025-01-30T05:21:18","slug":"gen-z-%e1%83%97%e1%83%90%e1%83%95%e1%83%98%e1%83%a1%e1%83%a3%e1%83%a4%e1%83%90%e1%83%9a%e1%83%98-%e1%83%97%e1%83%90%e1%83%9d%e1%83%91%e1%83%90","status":"publish","type":"post","link":"https:\/\/mastsavlebeli.ge\/?p=42107","title":{"rendered":"Gen Z &#8211; \u10d7\u10d0\u10d5\u10d8\u10e1\u10e3\u10e4\u10d0\u10da\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0"},"content":{"rendered":"<p>\u10e7\u10dd\u10d5\u10d4\u10da\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10db\u10d4\u10e2-\u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d0\u10d3 \u10d4\u10e0\u10d7\u10e1\u10d0 \u10d3\u10d0 \u10d8\u10db\u10d0\u10d5\u10d4 \u10d3\u10e0\u10dd\u10e1 \u10d2\u10d0\u10d3\u10d0\u10d3\u10d8\u10e1 \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da \u10d4\u10e2\u10d0\u10de\u10d6\u10d4, \u10d0\u10e0\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10eb\u10d0\u10da\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e5\u10db\u10dc\u10d8\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1.<\/p>\n<p>\u10e7\u10d5\u10d4\u10da\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d0 \u10db\u10dd\u10d8\u10ea\u10d0\u10d5\u10e1 \u10e3\u10d0\u10db\u10e0\u10d0\u10d5 \u10e3\u10dc\u10d8\u10d9\u10d0\u10da\u10e3\u10e0 \u10d8\u10dc\u10d3\u10d8\u10d5\u10d8\u10d3\u10e1 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10db\u10dd\u10e1\u10d0\u10d6\u10e0\u10d4\u10d1\u10d4\u10d1\u10d8\u10d7, \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d4\u10d1\u10d8\u10d7, \u10e5\u10ea\u10d4\u10d5\u10d8\u10d7\u10d0 \u10d3\u10d0 \u10db\u10dd\u10db\u10d0\u10d5\u10da\u10d8\u10e1 \u10d2\u10d4\u10d2\u10db\u10d4\u10d1\u10d8\u10d7.<\/p>\n<p>\u10d3\u10e6\u10d4\u10e1 \u10e8\u10e0\u10dd\u10db\u10d8\u10d7\u10d8 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8 \u10e8\u10d4\u10d3\u10d2\u10d4\u10d1\u10d0 \u10dd\u10d7\u10ee\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d8\u10e1\u10d2\u10d0\u10dc: \u10d1\u10d4\u10d8\u10d1\u10d8-\u10d1\u10e3\u10db\u10d4\u10e0\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea 1946-\u10d3\u10d0\u10dc 1963 \u10ec\u10da\u10d0\u10db\u10d3\u10d4 \u10d3\u10d0\u10d8\u10d1\u10d0\u10d3\u10dc\u10d4\u10dc, X \u10d7\u10d0\u10dd\u10d1\u10d0, \u10d3\u10d0\u10d1\u10d0\u10d3\u10d4\u10d1\u10e3\u10da\u10d8 1964-\u10d3\u10d0\u10dc 1980 \u10ec\u10da\u10d0\u10db\u10d3\u10d4, Y \u10d7\u10d0\u10dd\u10d1\u10d0 \u10d0\u10dc\u10e3 \u10db\u10d8\u10da\u10d4\u10dc\u10d8\u10d0\u10da\u10d4\u10d1\u10d8, 1981-\u10d3\u10d0\u10dc 1996 \u10ec\u10da\u10d0\u10db\u10d3\u10d4 \u10d3\u10d0\u10d1\u10d0\u10d3\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d8, \u10d3\u10d0 1997 \u10ec\u10da\u10d8\u10d3\u10d0\u10dc 2012 \u10ec\u10da\u10d0\u10db\u10d3\u10d4 \u10d3\u10d0\u10d1\u10d0\u10d3\u10d4\u10d1\u10e3\u10da\u10d8 Z \u10d7\u10d0\u10dd\u10d1\u10d0 (\u10d8\u10d2\u10d8\u10d5\u10d4 Generation Z). Gen Z \u10d7\u10d0\u10dc\u10d0\u10db\u10d4\u10d3\u10e0\u10dd\u10d5\u10d4 \u10e1\u10d0\u10db\u10e3\u10e8\u10d0\u10dd \u10eb\u10d0\u10da\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d0\u10ee\u10d0\u10da\u10d2\u10d0\u10d6\u10e0\u10d3\u10d0 \u10e0\u10d2\u10dd\u10da\u10d8\u10d0 \u10d3\u10d0 \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10e7\u10d5\u10d4\u10da\u10d0 \u10e1\u10ee\u10d5\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d0\u10e1, \u10db\u10d0\u10e1\u10d0\u10ea \u10d0\u10e5\u10d5\u10e1 \u10ec\u10d8\u10dc\u10d0\u10e1\u10d2\u10d0\u10dc \u10d2\u10d0\u10dc\u10db\u10d0\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d4\u10da\u10d8 \u10d7\u10d5\u10d8\u10e1\u10d4\u10d1\u10d4\u10d1\u10d8. \u10d0\u10db\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d2\u10dd\u10db \u10d7\u10d0\u10dd\u10d1\u10d0\u10e1 \u10ef\u10d4\u10e0 \u10e8\u10e0\u10dd\u10db\u10d8\u10d7 \u10d0\u10e1\u10d0\u10d9\u10d0\u10db\u10d3\u10d4 \u10d0\u10e0 \u10db\u10d8\u10e3\u10e6\u10ec\u10d4\u10d5\u10d8\u10d0, \u10d0\u10db\u10d8\u10e2\u10dd\u10db \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10d0\u10e5\u10ea\u10d4\u10dc\u10e2\u10d8 Z \u10d7\u10d0\u10dd\u10d1\u10d0\u10d6\u10d4 \u10d3\u10d0\u10d8\u10e1\u10db\u10d8\u10e1. \u10d5\u10d8\u10dc \u10d0\u10e0\u10d8\u10d0\u10dc \u10de\u10dd\u10e1\u10e2\u10db\u10d8\u10da\u10d4\u10dc\u10d8\u10d0\u10da\u10d4\u10d1\u10d8, \u10e0\u10d0 \u10e1\u10e3\u10e0\u10d7, \u10e0\u10d8\u10d7 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc \u10db\u10e8\u10dd\u10d1\u10da\u10d4\u10d1\u10d8\u10e1\u10d2\u10d0\u10dc \u10d3\u10d0 \u10e0\u10d8\u10d7 \u10d0\u10e0\u10d8\u10d0\u10dc \u10ec\u10d8\u10dc\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d0\u10d6\u10d4 \u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10d4\u10d1\u10d8?<\/p>\n<p>\u10d3\u10e6\u10d4\u10e1 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e8\u10d8 Z \u10d7\u10d0\u10dd\u10d1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10db\u10d0\u10d3\u10d2\u10d4\u10dc\u10d4\u10da\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8\u10d0, \u10d7\u10e3\u10db\u10ea\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8 \u10d4\u10e1 \u10d7\u10d0\u10dd\u10d1\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10ea\u10d8\u10e0\u10d4\u10e0\u10d8\u10ea\u10ee\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0. 1997-2012 \u10ec\u10da\u10d4\u10d1\u10d8 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8 \u10e0\u10d7\u10e3\u10da\u10d8 \u10de\u10d4\u10e0\u10d8\u10dd\u10d3\u10d8 \u10d8\u10e7\u10dd, \u10d0\u10db\u10d8\u10e2\u10dd\u10db \u10eb\u10d0\u10da\u10d8\u10d0\u10dc \u10d1\u10d4\u10d5\u10e0\u10d8 Z \u10d7\u10d0\u10dd\u10d1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10db\u10d0\u10d3\u10d2\u10d4\u10dc\u10d4\u10da\u10d8 \u10d0\u10e0 \u10d3\u10d0\u10d8\u10d1\u10d0\u10d3\u10d0.<\/p>\n<p>Gen Z \u10db\u10d4\u10dd\u10e0\u10d4 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d0\u10ee\u10d0\u10da\u10d2\u10d0\u10d6\u10e0\u10d3\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d0\u10d0 \u10d0\u10da\u10e4\u10d0\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2. \u10db\u10d8\u10e1\u10d8 \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d0 \u10e9\u10d0\u10db\u10dd\u10e7\u10d0\u10da\u10d8\u10d1\u10d3\u10d0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d4\u10de\u10dd\u10e5\u10d8\u10e1, \u10d9\u10da\u10d8\u10db\u10d0\u10e2\u10d8\u10e1 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d8\u10e1, \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10e3\u10e0\u10d8 \u10d9\u10e0\u10d8\u10d6\u10d8\u10e1\u10d8\u10e1\u10d0 \u10d3\u10d0 COVID-19-\u10d8\u10e1 \u10de\u10d4\u10e0\u10d8\u10dd\u10d3\u10e8\u10d8. \u10db\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10db\u10d0\u10d3\u10d2\u10d4\u10dc\u10da\u10d4\u10d1\u10e1 \u201e\u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10d0\u10d1\u10dd\u10e0\u10d8\u10d2\u10d4\u10dc\u10d4\u10d1\u10e1\u201c \u10e3\u10ec\u10dd\u10d3\u10d4\u10d1\u10d4\u10dc, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc Gen Z \u10e3\u10d9\u10d5\u10d4 \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10d8\u10e1 \u10d4\u10de\u10dd\u10e5\u10d0\u10e8\u10d8 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0. \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10ee\u10d0\u10dc\u10d3\u10d0\u10d6\u10db\u10e3\u10da\u10d4\u10d1\u10e1 \u10e3\u10d9\u10d5\u10d4 \u10d0\u10e5\u10d5\u10d7 \u10e1\u10d0\u10db\u10e3\u10e8\u10d0\u10dd \u10d3\u10d0 \u10d8\u10de\u10dd\u10d7\u10d4\u10d9\u10d0, \u10ee\u10dd\u10da\u10dd \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d0\u10ee\u10d0\u10da\u10d2\u10d0\u10d6\u10e0\u10d3\u10d4\u10d1\u10d8 \u10ef\u10d4\u10e0 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10d7\u10d8\u10dc\u10d4\u10d8\u10ef\u10d4\u10e0\u10d4\u10d1\u10d8 \u10d0\u10e0\u10d8\u10d0\u10dc. \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d0\u10d3, Gen Z \u10e1\u10ec\u10e0\u10d0\u10e4\u10d0\u10d3 \u10d8\u10d6\u10e0\u10d3\u10d4\u10d1\u10d0.<\/p>\n<p>World Data lab-\u10d8\u10e1, Nielsen-\u10d8\u10e1\u10d0 \u10d3\u10d0 GfK-\u10d8\u10e1 \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7, Z \u10d7\u10d0\u10dd\u10d1\u10d0 \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u10e8\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8, \u10db\u10d3\u10d8\u10d3\u10d0\u10e0\u10d8 \u10d3\u10d0 \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10e0\u10d8\u10ea\u10ee\u10dd\u10d5\u10d0\u10dc\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0. \u10db\u10d8\u10e3\u10ee\u10d4\u10d3\u10d0\u10d5\u10d0\u10d3 \u10d8\u10db\u10d8\u10e1\u10d0, \u10e0\u10dd\u10db \u10e1\u10d8\u10db\u10d3\u10d8\u10d3\u10e0\u10d8\u10e1 \u10d3\u10d0\u10d2\u10e0\u10dd\u10d5\u10d4\u10d1\u10d8\u10e1 \u10e1\u10e3\u10e0\u10d5\u10d8\u10da\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d8\u10d3\u10d0\u10dc \u10d7\u10d0\u10dd\u10d1\u10d0\u10db\u10d3\u10d4 \u10db\u10ea\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0, \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd Gen Z \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u10e3\u10e4\u10e0\u10dd \u10db\u10d3\u10d8\u10d3\u10d0\u10e0\u10d8, \u10d5\u10d8\u10d3\u10e0\u10d4 \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d8\u10db\u10d0\u10d5\u10d4 \u10d4\u10e2\u10d0\u10de\u10d6\u10d4 \u10d8\u10e7\u10dd \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10db\u10d8\u10da\u10d4\u10dc\u10d8\u10d0\u10da\u10d8, &#8211; \u10dc\u10d0\u10d7\u10e5\u10d5\u10d0\u10db\u10d8\u10d0 \u10db\u10dd\u10ee\u10e1\u10d4\u10dc\u10d4\u10d1\u10d0\u10e8\u10d8. \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0 Gen Z-\u10d8\u10e1 \u10e0\u10d8\u10ea\u10ee\u10dd\u10d5\u10dc\u10dd\u10d1\u10d0. \u10db\u10d4\u10ea\u10dc\u10d8\u10d4\u10e0\u10d7\u10d0 \u10de\u10e0\u10dd\u10d2\u10dc\u10dd\u10d6\u10d8\u10d7, \u10db\u10dd\u10e1\u10d0\u10ee\u10da\u10d4\u10dd\u10d1\u10d8\u10e1 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10e2\u10d4\u10db\u10de\u10d8 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10db\u10e0\u10d0\u10d5\u10d0\u10da \u10e5\u10d5\u10d4\u10e7\u10d0\u10dc\u10d0\u10e8\u10d8 \u10e8\u10d4\u10dc\u10d4\u10da\u10d3\u10d4\u10d1\u10d0, \u10db\u10dd\u10e1\u10d0\u10da\u10dd\u10d3\u10dc\u10d4\u10da\u10d8\u10d0, \u10e0\u10dd\u10db Gen Z \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u10d1\u10dd\u10da\u10dd \u10d3\u10d0 \u10d4\u10e0\u10d7\u10d0\u10d3\u10d4\u10e0\u10d7\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10db\u10d8\u10d0\u10e6\u10ec\u10d4\u10d5\u10e1 2 \u10db\u10d8\u10da\u10d8\u10d0\u10e0\u10d3 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e1 \u10d8\u10db \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0\u10d3 \u10d3\u10d0 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10dd \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d8\u10e1 \u10db\u10e5\u10dd\u10dc\u10d4 \u10e5\u10d5\u10d4\u10e7\u10dc\u10d4\u10d1\u10e8\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10db\u10d0\u10ea \u10e8\u10d4\u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10e1 \u10db\u10dd\u10e1\u10d0\u10ee\u10da\u10d4\u10dd\u10d1\u10d8\u10e1 \u10e0\u10d0\u10dd\u10d3\u10d4\u10dc\u10dd\u10d1\u10d8\u10e1 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10e2\u10d4\u10db\u10de\u10d8.<\/p>\n<p>2024 \u10ec\u10da\u10d8\u10e1 \u10db\u10dd\u10ee\u10e1\u10d4\u10dc\u10d4\u10d1\u10d0\u10e8\u10d8 \u10dc\u10d0\u10d7\u10e5\u10d5\u10d0\u10db\u10d8\u10d0, \u10e0\u10dd\u10db Gen Z \u10e8\u10d4\u10d0\u10d3\u10d2\u10d4\u10dc\u10d3\u10d0 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10db\u10dd\u10e1\u10d0\u10ee\u10da\u10d4\u10dd\u10d1\u10d8\u10e1 \u10d7\u10d8\u10d7\u10e5\u10db\u10d8\u10e1 \u10db\u10d4\u10dd\u10d7\u10ee\u10d4\u10d3\u10e1 &#8211; \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10e1, \u10d5\u10d8\u10d3\u10e0\u10d4 \u10dc\u10d4\u10d1\u10d8\u10e1\u10db\u10d8\u10d4\u10e0\u10d8 \u10e1\u10ee\u10d5\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d0 &#8211; \u10d3\u10d0, \u10d8\u10db\u10d0\u10d5\u10d3\u10e0\u10dd\u10e3\u10da\u10d0\u10d3, \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10e1\u10d0\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10dd \u10d3\u10d0\u10dc\u10d0\u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10e1 17% \u10db\u10d0\u10d7 \u10ec\u10d8\u10da\u10d0\u10d3 \u10db\u10dd\u10d3\u10d8\u10e1. 2030 \u10ec\u10d4\u10da\u10e1 Gen Z \u10d9\u10d5\u10da\u10d0\u10d5 \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e8\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0. \u10d0\u10db \u10d3\u10e0\u10dd\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10d8\u10e1\u10d8 \u10d3\u10d0\u10dc\u10d0\u10ee\u10d0\u10e0\u10ef\u10d8 19%-\u10db\u10d3\u10d4 \u10d2\u10d0\u10d8\u10d6\u10e0\u10d3\u10d4\u10d1\u10d0.<\/p>\n<p>World Data lab-\u10d8\u10e1, Nielsen-\u10d8\u10e1\u10d0 \u10d3\u10d0 GfK-\u10d8\u10e1 \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10e8\u10d8 \u10dc\u10d0\u10d7\u10e5\u10d5\u10d0\u10db\u10d8\u10d0, \u10e0\u10dd\u10db 2030 \u10ec\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 Gen Z \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10ee\u10d0\u10e0\u10ef\u10d5\u10d4\u10da\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0 \u10e1\u10e3\u10d1\u10e1\u10d0\u10f0\u10d0\u10e0\u10e3\u10da\u10d8 \u10d0\u10e4\u10e0\u10d8\u10d9\u10d8\u10e1, \u10d8\u10dc\u10d3\u10dd\u10d4\u10d7\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10de\u10d0\u10d9\u10d8\u10e1\u10e2\u10d0\u10dc\u10d8\u10e1 \u10d3\u10d8\u10d3 \u10dc\u10d0\u10ec\u10d8\u10da\u10e8\u10d8, \u10d0\u10e1\u10d4\u10d5\u10d4 \u10d8\u10dc\u10d3\u10dd\u10dc\u10d4\u10d6\u10d8\u10d0\u10e8\u10d8, \u10e4\u10d8\u10da\u10d8\u10de\u10d8\u10dc\u10d4\u10d1\u10e8\u10d8, \u10db\u10d4\u10e5\u10e1\u10d8\u10d9\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10de\u10d4\u10e0\u10e3\u10e8\u10d8. \u10d8\u10db\u10d0\u10d5\u10d3\u10e0\u10dd\u10e3\u10da\u10d0\u10d3, \u10d0\u10d7\u10ec\u10da\u10d4\u10e3\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8 \u10d3\u10d0\u10e0\u10e9\u10d4\u10d1\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3 \u10db\u10ee\u10d0\u10e0\u10ef\u10d5\u10d4\u10da\u10d0\u10d3 \u10e9\u10d8\u10dc\u10d4\u10d7\u10e8\u10d8, \u10e0\u10e3\u10e1\u10d4\u10d7\u10e8\u10d8, \u10e9\u10e0\u10d3\u10d8\u10da\u10dd\u10d4\u10d7 \u10d0\u10e4\u10e0\u10d8\u10d9\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10ee\u10da\u10dd \u10d0\u10e6\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d4\u10d7\u10e8\u10d8, \u10e1\u10d0\u10db\u10ee\u10e0\u10d4\u10d7 \u10d0\u10e4\u10e0\u10d8\u10d9\u10d0\u10e8\u10d8, \u10d0\u10d5\u10e1\u10e2\u10e0\u10d0\u10da\u10d8\u10d0\u10e8\u10d8, \u10d0\u10ee\u10d0\u10da \u10d6\u10d4\u10da\u10d0\u10dc\u10d3\u10d8\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10e9\u10d8\u10da\u10d4\u10e8\u10d8.<\/p>\n<p>\u10d4\u10e5\u10d5\u10e1\u10d8 \u10ec\u10da\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 Gen Z \u10d9\u10d5\u10da\u10d0\u10d5 \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u10de\u10d0\u10e1\u10e3\u10ee\u10d8\u10e1\u10db\u10d2\u10d4\u10d1\u10d4\u10da\u10d8 \u10e1\u10d0\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10dd \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d8\u10d3 \u10dc\u10d0\u10ec\u10d8\u10da\u10d6\u10d4 \u10d4\u10d5\u10e0\u10dd\u10de\u10d8\u10e1 \u10d6\u10dd\u10d2 \u10e5\u10d5\u10d4\u10e7\u10d0\u10dc\u10d0\u10e8\u10d8, \u10e8\u10d4\u10d4\u10e0\u10d7\u10d4\u10d1\u10e3\u10da \u10e8\u10e2\u10d0\u10e2\u10d4\u10d1\u10e1\u10d0 \u10d3\u10d0 \u10d9\u10d0\u10dc\u10d0\u10d3\u10d0\u10e8\u10d8, \u10d1\u10e0\u10d0\u10d6\u10d8\u10da\u10d8\u10d0\u10e8\u10d8, \u10d9\u10dd\u10da\u10e3\u10db\u10d1\u10d8\u10d0\u10e8\u10d8, \u10e2\u10d0\u10d8\u10da\u10d0\u10dc\u10d3\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10db\u10ee\u10e0\u10d4\u10d7 \u10d9\u10dd\u10e0\u10d4\u10d0\u10e8\u10d8. \u10e1\u10d0\u10e4\u10e0\u10d0\u10dc\u10d2\u10d4\u10d7\u10d8 \u10d3\u10d0 \u10d8\u10d0\u10de\u10dd\u10dc\u10d8\u10d0 \u10d8\u10db \u10db\u10ea\u10d8\u10e0\u10d4\u10e0\u10d8\u10ea\u10ee\u10dd\u10d5\u10d0\u10dc \u10e5\u10d5\u10d4\u10e7\u10dc\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d0\u10e0\u10d8\u10d0\u10dc, \u10e1\u10d0\u10d3\u10d0\u10ea \u10d1\u10d4\u10d8\u10d1\u10d8-\u10d1\u10e3\u10db\u10d4\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d7\u10d0\u10dd\u10d1\u10d0 \u10d3\u10d0\u10d8\u10d9\u10d0\u10d5\u10d4\u10d1\u10e1 \u10e1\u10d0\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10dd \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10e1 \u10e3\u10d3\u10d8\u10d3\u10d4\u10e1 \u10ec\u10d8\u10da\u10e1.<\/p>\n<p>Gen Z \u10e3\u10d9\u10d5\u10d4 \u10d0\u10e0\u10d8\u10e1 \u10eb\u10d0\u10da\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10d2\u10d0\u10e1\u10d0\u10ec\u10d4\u10d5\u10d8\u10d0. \u10d2\u10d0\u10e0\u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d0, \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10e8\u10d8 \u10d5\u10d9\u10d8\u10d7\u10ee\u10e3\u10da\u10dd\u10d1\u10d7, \u10e0\u10dd\u10db \u10d6\u10dd\u10d2\u10d8\u10d4\u10e0\u10d7\u10d8 \u10de\u10dd\u10de\u10e3\u10da\u10d0\u10e0\u10e3\u10da\u10d8 \u10e1\u10e2\u10d4\u10e0\u10d4\u10dd\u10e2\u10d8\u10de\u10d8\u10e1 \u10e1\u10d0\u10de\u10d8\u10e0\u10d8\u10e1\u10de\u10d8\u10e0\u10dd\u10d3, \u10db\u10d8\u10da\u10d4\u10dc\u10d8\u10d0\u10da\u10d4\u10d1\u10d8 \u10d3\u10d0 Z \u10d7\u10d0\u10dd\u10d1\u10d0 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10d0\u10dc \u10e3\u10d0\u10e0\u10d4\u10e1 \u10db\u10d3\u10d2\u10dd\u10db\u10d0\u10e0\u10d4\u10dd\u10d1\u10d0\u10e8\u10d8, \u10d5\u10d8\u10d3\u10e0\u10d4 \u10db\u10d0\u10d7\u10d8 \u10db\u10e8\u10dd\u10d1\u10da\u10d4\u10d1\u10d8, \u10d7\u10e3\u10db\u10ea\u10d0 \u10de\u10e0\u10dd\u10d2\u10e0\u10d4\u10e1\u10d8 \u10d4\u10e0\u10d7\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d8\u10d3\u10d0\u10dc \u10db\u10d4\u10dd\u10e0\u10d4\u10d6\u10d4 \u10e1\u10d8\u10db\u10d3\u10d8\u10d3\u10e0\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10ee\u10d0\u10e0\u10ef\u10d5\u10d8\u10e1 \u10e3\u10dc\u10d0\u10e0\u10d8\u10e1 \u10d7\u10d5\u10d0\u10da\u10e1\u10d0\u10d6\u10e0\u10d8\u10e1\u10d8\u10d7 \u10e8\u10d4\u10dc\u10d4\u10da\u10d3\u10d0.<\/p>\n<p>2024 \u10ec\u10d4\u10da\u10e1 \u10d7\u10d0\u10dd\u10d1\u10d0 Z-\u10d8\u10e1 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8 \u10d2\u10d0\u10e3\u10e2\u10dd\u10da\u10d3\u10d0 \u10d0\u10d7\u10d0\u10e1\u10ec\u10da\u10d4\u10e3\u10da\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10e1 \u10e1\u10e3\u10d1\u10e1\u10d0\u10f0\u10d0\u10e0\u10e3\u10da \u10d0\u10e4\u10e0\u10d8\u10d9\u10d0\u10e8\u10d8 (\u10d3\u10d0\u10d0\u10ee\u10da\u10dd\u10d4\u10d1\u10d8\u10d7 30%), \u10db\u10d0\u10e8\u10d8\u10dc \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10e3\u10d9\u10d5\u10d4 \u10db\u10d8\u10d0\u10e6\u10ec\u10d8\u10d0 23%-\u10e1 \u10e9\u10e0\u10d3\u10d8\u10da\u10dd\u10d4\u10d7 \u10d0\u10e4\u10e0\u10d8\u10d9\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10ee\u10da\u10dd \u10d0\u10e6\u10db\u10dd\u10e1\u10d0\u10d5\u10da\u10d4\u10d7\u10e8\u10d8 \u10d3\u10d0 20.6%-\u10e1 \u10da\u10d0\u10d7\u10d8\u10dc\u10e3\u10e0 \u10d0\u10db\u10d4\u10e0\u10d8\u10d9\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10d9\u10d0\u10e0\u10d8\u10d1\u10d8\u10e1 \u10d6\u10e6\u10d5\u10d8\u10e1 \u10d0\u10e3\u10d6\u10e8\u10d8. \u10d0\u10d6\u10d8\u10d8\u10e1 \u10ec\u10e7\u10dc\u10d0\u10e0\u10d8 \u10dd\u10d9\u10d4\u10d0\u10dc\u10d8\u10e1 Gen Z-\u10d8\u10e1 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8 19,3%-\u10d8\u10d7 \u10e9\u10d0\u10db\u10dd\u10e0\u10e9\u10d4\u10d1\u10d0.<\/p>\n<p>\u10db\u10dd\u10e1\u10d0\u10da\u10dd\u10d3\u10dc\u10d4\u10da\u10d8\u10d0, \u10e0\u10dd\u10db Gen Z \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10e1 \u10d3\u10d0\u10ee\u10d0\u10e0\u10ef\u10d0\u10d5\u10e1 \u10d2\u10d0\u10dc\u10d0\u10d7\u10da\u10d4\u10d1\u10d0\u10d6\u10d4, \u10d0\u10da\u10d9\u10dd\u10f0\u10dd\u10da\u10d6\u10d4, \u10e2\u10d0\u10dc\u10e1\u10d0\u10ea\u10db\u10d4\u10da\u10e1\u10d0 \u10d3\u10d0 \u10e2\u10e0\u10d0\u10dc\u10e1\u10de\u10dd\u10e0\u10e2\u10d8\u10e0\u10d4\u10d1\u10d0\u10d6\u10d4 \u10e3\u10d0\u10ee\u10da\u10dd\u10d4\u10e1\u10d8 10 \u10ec\u10da\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8, \u10db\u10d0\u10e8\u10d8\u10dc \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10ef\u10d0\u10dc\u10db\u10e0\u10d7\u10d4\u10da\u10dd\u10d1\u10d8\u10e1 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8 \u10db\u10d0\u10d7\u10d7\u10d5\u10d8\u10e1 \u10ef\u10d4\u10e0 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10d0\u10e0 \u10d8\u10e5\u10dc\u10d4\u10d1\u10d0 \u10de\u10e0\u10d8\u10dd\u10e0\u10d8\u10e2\u10d4\u10e2\u10e3\u10da\u10d8.<\/p>\n<p>\u10d7\u10d0\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10dc\u10d0\u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8 \u10e5\u10d5\u10d4\u10e7\u10dc\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7 2030 \u10ec\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1<\/p>\n<p><a href=\"https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1.png\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"42108\" data-permalink=\"https:\/\/mastsavlebeli.ge\/?attachment_id=42108\" data-orig-file=\"https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1.png\" data-orig-size=\"1031,1031\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1-300x300.png\" data-large-file=\"https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1-1024x1024.png\" class=\"alignnone size-full wp-image-42108\" src=\"https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1.png\" alt=\"\" width=\"1031\" height=\"1031\" srcset=\"https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1.png 1031w, https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1-300x300.png 300w, https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1-1024x1024.png 1024w, https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1-150x150.png 150w, https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1-768x768.png 768w, https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1-600x600.png 600w, https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1-696x696.png 696w, https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1-420x420.png 420w, https:\/\/mastsavlebeli.ge\/wp-content\/uploads\/2025\/01\/1-840x840.png 840w\" sizes=\"(max-width: 1031px) 100vw, 1031px\" \/><\/a><\/p>\n<p>\u10db\u10d8\u10e3\u10ee\u10d4\u10d3\u10d0\u10d5\u10d0\u10d3 \u10d8\u10db\u10d8\u10e1\u10d0, \u10e0\u10dd\u10db \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10e1 \u10d0\u10e0\u10e1\u10d4\u10d1\u10d8\u10d7\u10d8 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d4\u10d1\u10d8 \u10e3\u10e8\u10e3\u10d0\u10da\u10dd\u10d3 \u10d7\u10d0\u10dd\u10d1\u10d0 Z-\u10d8\u10e1 \u10e5\u10d5\u10d4\u10ef\u10d2\u10e3\u10e4\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1, \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10db\u10d0\u10ee\u10d0\u10e1\u10d8\u10d0\u10d7\u10d4\u10d1\u10d4\u10da\u10d8 \u10db\u10d0\u10d7\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10d4\u10e0\u10d7\u10dd\u10d0:<\/p>\n<ul>\n<li>\u10d8\u10e1\u10d8\u10dc\u10d8 \u10e3\u10e4\u10e0\u10dd \u10de\u10e0\u10d0\u10d2\u10db\u10d0\u10e2\u10e3\u10da\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d8\u10d3\u10d4\u10d0\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10d8 \u10d0\u10e0\u10d8\u10d0\u10dc, \u10d6\u10e0\u10e3\u10dc\u10d0\u10d5\u10d4\u10dc \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d6\u10d4, \u10d9\u10d4\u10e0\u10eb\u10dd\u10d3, \u10de\u10d8\u10e0\u10d0\u10d3 \u10d9\u10d0\u10e0\u10d8\u10d4\u10e0\u10d0\u10d6\u10d4.<\/li>\n<li>\u10d8\u10e1\u10d8\u10dc\u10d8 \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10d0\u10d3 \u10db\u10d8\u10d4\u10d9\u10e3\u10d7\u10d5\u10dc\u10d4\u10d1\u10d8\u10d0\u10dc \u10d8\u10dc\u10d9\u10da\u10e3\u10d6\u10d8\u10e3\u10e0, \u10db\u10ee\u10d0\u10e0\u10d3\u10d0\u10db\u10ed\u10d4\u10e0 \u10e1\u10d0\u10d6\u10dd\u10d2\u10d0\u10d3\u10dd\u10d4\u10d1\u10d0\u10e1.<\/li>\n<li>\u10d0\u10e0\u10d8\u10d0\u10dc \u10d8\u10dc\u10d3\u10d8\u10d5\u10d8\u10d3\u10e3\u10d0\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10d8, \u10de\u10d8\u10e0\u10dd\u10d5\u10dc\u10e3\u10da\u10d8 \u10d2\u10d0\u10db\u10dd\u10ee\u10d0\u10e2\u10d5\u10d8\u10e1 \u10e3\u10e4\u10e0\u10dd \u10eb\u10da\u10d8\u10d4\u10e0\u10d8 \u10d2\u10e0\u10eb\u10dc\u10dd\u10d1\u10d8\u10d7.<\/li>\n<li>\u10de\u10dd\u10da\u10d8\u10e2\u10d8\u10d9\u10e3\u10e0\u10d0\u10d3 \u10d3\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d4\u10d1\u10d8 \u10d0\u10e0\u10d8\u10d0\u10dc \u10d3\u10d0 \u10d4\u10db\u10ee\u10e0\u10dd\u10d1\u10d8\u10d0\u10dc \u10d8\u10db\u10d0\u10e1, \u10e0\u10d8\u10e1\u10d8\u10ea \u10e1\u10ec\u10d0\u10db\u10d7.<\/li>\n<li>\u10d8\u10e1\u10d8\u10dc\u10d8 \u10d1\u10e3\u10dc\u10d4\u10d1\u10e0\u10d8\u10dd\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10e3\u10da\u10ec\u10e0\u10e4\u10d4\u10da\u10dd\u10d1\u10d8\u10e1\u10d9\u10d4\u10dc \u10db\u10d8\u10d8\u10e1\u10ec\u10e0\u10d0\u10e4\u10d5\u10d8\u10d0\u10dc.<\/li>\n<li>Gen Z-\u10d8\u10e1 \u10e3\u10e4\u10e0\u10dd \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d8 \u10e1\u10d0\u10d6\u10dd\u10d2\u10d0\u10d3\u10dd\u10d4\u10d1\u10e0\u10d8\u10d5\u10d8 \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d0 \u10d0\u10e5\u10d5\u10e1 \u10d3\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10de\u10e0\u10dd\u10d1\u10da\u10d4\u10db\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7 \u10d2\u10e3\u10da\u10d2\u10e0\u10d8\u10da\u10d8 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1. \u10db\u10dd\u10d6\u10d0\u10e0\u10d3\u10d4\u10d1\u10d8 \u10db\u10d6\u10d0\u10d3 \u10d0\u10e0\u10d8\u10d0\u10dc, \u10d0\u10e5\u10ea\u10d8\u10d4\u10d1\u10d6\u10d4 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10e3\u10e4\u10da\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d3\u10d0\u10d8\u10ea\u10d5\u10d0\u10dc \u10d3\u10d0 \u10e1\u10d9\u10dd\u10da\u10d8\u10e1 \u10de\u10e0\u10dd\u10e4\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10e1 \u10e5\u10db\u10dc\u10d8\u10d0\u10dc. Gen Z-\u10d8\u10e1 \u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10d4\u10d1\u10e1 \u10d4\u10d9\u10dd\u10dc\u10dd\u10db\u10d8\u10d9\u10e3\u10e0\u10d8 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10d2\u10d0\u10e0\u10d4\u10db\u10dd\u10d6\u10d4.<\/li>\n<li>\u10de\u10dd\u10e1\u10e2\u10db\u10d8\u10da\u10d4\u10dc\u10d8\u10d0\u10da\u10d4\u10d1\u10e1 \u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d0\u10d3 \u10d0\u10e5\u10d5\u10d7 \u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10d8 \u10d0\u10da\u10d9\u10dd\u10f0\u10dd\u10da\u10d8\u10e1, \u10dc\u10d0\u10e0\u10d9\u10dd\u10e2\u10d8\u10d9\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10ee\u10d5\u10d0 \u10d0\u10d9\u10e0\u10eb\u10d0\u10da\u10e3\u10da\u10d8 \u10dc\u10d8\u10d5\u10d7\u10d8\u10d4\u10e0\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7. \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10e9\u10d0\u10dc\u10e1, \u10db\u10d0\u10d7 \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3 \u10d0\u10e0 \u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0\u10d7, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10e3\u10e4\u10e0\u10dd \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10dd\u10e1 \u10d2\u10d0\u10d9\u10d4\u10d7\u10d4\u10d1\u10d0 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0\u10d7.<\/li>\n<li>\u10d8\u10e1\u10d8\u10dc\u10d8 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0 \u10d2\u10d6\u10d0\u10e1 \u10d8\u10e0\u10e9\u10d4\u10d5\u10d4\u10dc \u10d3\u10d0 \u10ec\u10d8\u10dc\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d8\u10e1 \u10e8\u10d4\u10ea\u10d3\u10dd\u10db\u10d4\u10d1\u10d6\u10d4 \u10e1\u10ec\u10d0\u10d5\u10da\u10d0 \u10d0\u10e0 \u10e1\u10e3\u10e0\u10d7.<\/li>\n<\/ul>\n<p>Gen Z \u10d0\u10e1\u10d4\u10d5\u10d4 \u10ea\u10dc\u10dd\u10d1\u10d8\u10da\u10d8\u10d0 \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10d8\u10d3\u10d4\u10d0\u10da\u10d8\u10d6\u10db\u10d8\u10d7.<\/p>\n<p>Gen Z-\u10e1 \u10e1\u10ef\u10d4\u10e0\u10d0, \u10e0\u10dd\u10db \u10db\u10dd\u10d5\u10d0\u10da\u10d4\u10d0, \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10ec\u10d5\u10da\u10d8\u10da\u10d8 \u10e8\u10d4\u10d8\u10e2\u10d0\u10dc\u10dd\u10e1 \u10d9\u10da\u10d8\u10db\u10d0\u10e2\u10d8\u10e1 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e9\u10d4\u10e0\u10d4\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e8\u10d8 \u10d7\u10d0\u10dc\u10d0\u10e1\u10ec\u10dd\u10e0\u10dd\u10d1\u10d8\u10e1 \u10d3\u10d0\u10db\u10e7\u10d0\u10e0\u10d4\u10d1\u10d0\u10e8\u10d8. \u10d0\u10db \u10d7\u10d0\u10dd\u10d1\u10d8\u10e1 \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10d8 \u10ec\u10d0\u10e0\u10db\u10dd\u10db\u10d0\u10d3\u10d2\u10d4\u10dc\u10d4\u10da\u10d8 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10d0\u10e5\u10e2\u10d8\u10d5\u10dd\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10db\u10dd\u10ee\u10d0\u10da\u10d8\u10e1\u10d4\u10dd\u10d1\u10e0\u10d8\u10d5 \u10e1\u10d0\u10e5\u10db\u10d8\u10d0\u10dc\u10dd\u10d1\u10d0\u10e8\u10d8\u10d0 \u10e9\u10d0\u10e0\u10d7\u10e3\u10da\u10d8. \u10dc\u10d4\u10d1\u10d8\u10e1\u10db\u10d8\u10d4\u10e0\u10d8 \u10e1\u10ee\u10d5\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d8\u10e1\u10d2\u10d0\u10dc \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d8\u10d7, Gen Z \u10d4\u10e0\u10d7\u10dd\u10d1\u10da\u10d8\u10d5\u10d0\u10d3 \u10d8\u10d7\u10ee\u10dd\u10d5\u10e1 \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10d5\u10d0\u10da\u10d3\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0\u10e1, \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10d8 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10e1 \u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d0\u10d3 \u10ec\u10d0\u10e0\u10db\u10dd\u10d3\u10d2\u10d4\u10dc\u10d8\u10da\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d3\u10d0 \u10db\u10d3\u10d2\u10e0\u10d0\u10d3 \u10db\u10ec\u10d5\u10d0\u10dc\u10d4 \u10de\u10e0\u10d0\u10e5\u10e2\u10d8\u10d9\u10d0\u10e1.<\/p>\n<p>Z \u10d7\u10d0\u10dd\u10d1\u10d8\u10e1 \u10d3\u10d4\u10d5\u10d8\u10d6\u10d8\u10d0 \u10d7\u10d0\u10d5\u10d8\u10e1\u10e3\u10e4\u10da\u10d4\u10d1\u10d0. \u10d0\u10e0\u10ea\u10d4\u10e0\u10d7\u10d8 \u10ec\u10d8\u10dc\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d0 \u10d8\u10e1\u10d4 \u10eb\u10da\u10d8\u10d4\u10e0\u10d0\u10d3 \u10d0\u10e0 \u10d0\u10e4\u10d0\u10e1\u10d4\u10d1\u10e1 \u10d7\u10d0\u10d5\u10d8\u10e1\u10e3\u10e4\u10da\u10d4\u10d1\u10d0\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea Gen Z.<\/p>\n<p>\u10d4\u10e1 \u10d7\u10d0\u10dd\u10d1\u10d0 \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3 \u10db\u10d0\u10e2\u10d4\u10e0\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10d9\u10d4\u10d7\u10d8\u10da\u10d3\u10e6\u10d4\u10dd\u10d1\u10d8\u10e1\u10d9\u10d4\u10dc \u10d9\u10d8 \u10d0\u10e0 \u10db\u10d8\u10d8\u10e1\u10ec\u10e0\u10d0\u10e4\u10d5\u10d8\u10e1, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10e1\u10d0\u10db\u10e7\u10d0\u10e0\u10dd\u10e1 \u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd\u10d1\u10d8\u10e1\u10d9\u10d4\u10dc \u10e8\u10d4\u10ea\u10d5\u10da\u10d0 \u10e1\u10e3\u10e0\u10e1.<\/p>\n<p>&nbsp;<\/p>\n<p>\u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10d2\u10d5\u10d4\u10e0\u10d3\u10d4\u10d1\u10d8:<\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-gen-z\">https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-gen-z<\/a><\/p>\n<p><a href=\"https:\/\/www.statista.com\/chart\/33304\/generation-contributing-highest-share-of-consumer-class-spending\/\">https:\/\/www.statista.com\/chart\/33304\/generation-contributing-highest-share-of-consumer-class-spending\/<\/a><\/p>\n<p><a href=\"https:\/\/tv9news.ge\/ka\/akhali-ambebi\/sazogadoeba\/article\/43662-ras-nishnavs-en-mileniali-en-lpha-thaobatha-cvla\">https:\/\/tv9news.ge\/ka\/akhali-ambebi\/sazogadoeba\/article\/43662-ras-nishnavs-en-mileniali-en-lpha-thaobatha-cvla<\/a><\/p>\n<p><a href=\"https:\/\/flowmaster.online\/blog\/post\/taoba-z-vin-aris-da-ratom-unda-mainteresebdes\">https:\/\/flowmaster.online\/blog\/post\/taoba-z-vin-aris-da-ratom-unda-mainteresebdes<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u10e7\u10dd\u10d5\u10d4\u10da\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10db\u10d4\u10e2-\u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d0\u10d3 \u10d4\u10e0\u10d7\u10e1\u10d0 \u10d3\u10d0 \u10d8\u10db\u10d0\u10d5\u10d4 \u10d3\u10e0\u10dd\u10e1 \u10d2\u10d0\u10d3\u10d0\u10d3\u10d8\u10e1 \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da \u10d4\u10e2\u10d0\u10de\u10d6\u10d4, \u10d0\u10e0\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10eb\u10d0\u10da\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e5\u10db\u10dc\u10d8\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1. \u10e7\u10d5\u10d4\u10da\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d0 \u10db\u10dd\u10d8\u10ea\u10d0\u10d5\u10e1 \u10e3\u10d0\u10db\u10e0\u10d0\u10d5 \u10e3\u10dc\u10d8\u10d9\u10d0\u10da\u10e3\u10e0 \u10d8\u10dc\u10d3\u10d8\u10d5\u10d8\u10d3\u10e1 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10db\u10dd\u10e1\u10d0\u10d6\u10e0\u10d4\u10d1\u10d4\u10d1\u10d8\u10d7, \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d4\u10d1\u10d8\u10d7, \u10e5\u10ea\u10d4\u10d5\u10d8\u10d7\u10d0 \u10d3\u10d0 \u10db\u10dd\u10db\u10d0\u10d5\u10da\u10d8\u10e1 \u10d2\u10d4\u10d2\u10db\u10d4\u10d1\u10d8\u10d7. \u10d3\u10e6\u10d4\u10e1 \u10e8\u10e0\u10dd\u10db\u10d8\u10d7\u10d8 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8 \u10e8\u10d4\u10d3\u10d2\u10d4\u10d1\u10d0 \u10dd\u10d7\u10ee\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d8\u10e1\u10d2\u10d0\u10dc: \u10d1\u10d4\u10d8\u10d1\u10d8-\u10d1\u10e3\u10db\u10d4\u10e0\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea 1946-\u10d3\u10d0\u10dc 1963 \u10ec\u10da\u10d0\u10db\u10d3\u10d4 \u10d3\u10d0\u10d8\u10d1\u10d0\u10d3\u10dc\u10d4\u10dc, X \u10d7\u10d0\u10dd\u10d1\u10d0, \u10d3\u10d0\u10d1\u10d0\u10d3\u10d4\u10d1\u10e3\u10da\u10d8 1964-\u10d3\u10d0\u10dc 1980 \u10ec\u10da\u10d0\u10db\u10d3\u10d4, Y \u10d7\u10d0\u10dd\u10d1\u10d0 \u10d0\u10dc\u10e3 \u10db\u10d8\u10da\u10d4\u10dc\u10d8\u10d0\u10da\u10d4\u10d1\u10d8, 1981-\u10d3\u10d0\u10dc 1996 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,386],"tags":[117],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gen Z - \u10d7\u10d0\u10d5\u10d8\u10e1\u10e3\u10e4\u10d0\u10da\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0 - mastsavlebeli.ge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mastsavlebeli.ge\/?p=42107\" \/>\n<meta property=\"og:locale\" content=\"ka_GE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z - \u10d7\u10d0\u10d5\u10d8\u10e1\u10e3\u10e4\u10d0\u10da\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0 - mastsavlebeli.ge\" \/>\n<meta property=\"og:description\" content=\"\u10e7\u10dd\u10d5\u10d4\u10da\u10d8 \u10d7\u10d0\u10dd\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10db\u10d4\u10e2-\u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d0\u10d3 \u10d4\u10e0\u10d7\u10e1\u10d0 \u10d3\u10d0 \u10d8\u10db\u10d0\u10d5\u10d4 \u10d3\u10e0\u10dd\u10e1 \u10d2\u10d0\u10d3\u10d0\u10d3\u10d8\u10e1 \u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da \u10d4\u10e2\u10d0\u10de\u10d6\u10d4, \u10d0\u10e0\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10eb\u10d0\u10da\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e5\u10db\u10dc\u10d8\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1. \u10e7\u10d5\u10d4\u10da\u10d0 \u10d7\u10d0\u10dd\u10d1\u10d0 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